AdapttoAI Academy — Internal Brief for Raffaello

TL;DR

A cohort-based delivery platform for the paid B2B workshops we already sell.

The place between live sessions where participants read, prove engagement, and where the buyer (HR/L&D) sees the workshop is working.

Not Coursera. Not Udemy. Not a public academy. The delivery layer for things AdapttoAI already sells — starting with the Marcolin AI Literacy cohort, generic engine after.

Three users, three jobs

Who shows up, and why.

Learner	A Marcolin employee enrolled in AI Literacy. Reads async material between live sessions, ticks "I'm done", answers a short quiz, occasionally answers a survey. Shows up to the next live session prepared.
Cohort Admin	The L&D or HR lead at Marcolin who bought the workshop. Opens a dashboard, sees who engaged, sees quiz and survey results, screenshots it for their boss. This is their ROI proof.
Super-admin	Us. Provisions a cohort: pick the course, paste a list of learner emails, mark each session as pre-live or post-live. Runs multiple cohorts in parallel.

The two loops

Two loops the product runs. Build these well; nothing else matters in v1.

Learner loop · per session

get magic link → read content → "I'm done" → take quiz → (optional survey) → next session

Admin loop · per cohort

create cohort + import learners → watch completion grid fill in → export / share as proof

Why it exists

Three business outcomes. Nothing else.

01

Sell workshops at a higher price.

Today we sell live facilitator hours. Adding async content + dashboards lets us charge more for the same workshop without burning more hours.

02

Give the buyer ROI proof.

The HR lead who signed the PO needs to show their boss "it worked." Right now they have nothing. With this: completion %, quiz pass rate, survey aggregates.

03

Compound across cohorts.

Same course content, run for client after client. Each workshop becomes a repeatable delivery line, not a one-time service.

What it is not

The scope boundaries that keep v1 shippable.

✗ Public academy

✗ Self-paced course

✗ Content authoring tool

✗ CRM

✗ Payments / Stripe

✗ Gamified (no streaks, no badges)

✗ Community / forum

✗ Video platform (v1)

✗ Multi-language UI

The feel

Four words that should describe the product on use.

Editorial

Reads like a slow magazine, not Duolingo. Cream, sepia, DM Serif. Your design system, applied as-is.

Low friction

Two clicks to complete a lesson. No forced flows, no nag screens, no "before you continue" interstitials.

Adult

B2B context. No badges, no "Streak: 3 days!", no confetti. Respect the learner's intelligence.

Sponsor-aware

Half the product is built for the HR lead who paid for it, not the learner. Their dashboard view matters as much as the lesson page.

What I need from you

Four decisions to unblock the design phase.

→ Confirm this is the product (or push back).
→ Flag anything missing — personas, loops, outcomes, scope boundaries.
→ Sign off on using your design system as-is (no redesign, no new tokens).
→ 15 min to walk through before I move to the screen mockups.